Olajide Olatunji – better known as KSI – is one of the world’s most influential and bankable YouTube stars.
The 21 year old is one of the UK’s most popular digital media superstars, boasting more than 9,000,000 subscribers to his two YouTube channels and a portfolio of brand endorsements to rival David Beckham.
His videos – bombastic, bawdy, borderline – have been watched more than abillion times.
“I never saw myself as being a big celebrity. I just wanted to do videos because I enjoyed doing it and I saw people were making a bit of money.
Olatunji films himself playing video games, usually his beloved Fifa and then uploads the footage to YouTube. He makes up to 40 videos a month. Each is watched around two million times.
The business model is simple: the more clicks his videos receive, the more cash he earns (through YouTube partnership programmes, which split…
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